The Cell for IPR Promotion and Management (CIPAM) has begun an IPR awareness campaign in school across the country. The campaign has been launched in collaboration with the International Trademark Association (INTA). The campaign was kicked off at Kendriya Vidyalaya, RK Puram Sector 2. The National Intellectual Property Right (IPR),was approved by Union Cabinet on May 2016 to promote indivisual towards creativity and innovation in the country .
The joint Secretary for DIPP Rajiv Aggarwal said that IPR Awareness, outreach and promotion is the first and foremost objective of National IPR Policy. He said that the program is vital in creating an IP environment which is conducive to encourage innovation and creativity in country. He said that children are one of the key focus area as it is important to nurture and encourage creativity in individuals from a young age.

He also said that a streamlined system is being worked out to facilitate the program in over 3500 schools, universities and the industry across the country including Tier 1, Tier 2, Tier 3 cities as well as rural areas. Plans are underway to translate content in various regional languages as well to increase the reach of the program. The programme at Kendriya Vidyalaya, RK Puram included an hour long interactive session with a presentation which was delivered by the INTA Working Group. The session was interspersed with various games and activities to keep the children engaged. Colorful and vibrant posters on different IPs were also put up. The students attending the session were also given mementos and specially designed brochures on IP.