Most good law firms fail to get clients because they do not allocate resources for marketing. Here are law firm marketing tips which you can use to get clients across countries.

WEBSITE DEVELOPMENT

In this digital era, law firm website has become ultimate source for generating leads. Your website can convince corporate counsel to contact and possibly hire your firm. Following checklist can help make your website effective-

  1. Your practice areas should be clearly mentioned on your website.
  2. Jurisdictional Coverage should be immediately apparent on your website.
  3. Effective attorney profile can help corporate counsels in decision making.
  4. Team members profile can also be added along with work environment at your firm. Showcasing happy work culture can attract your clients.
  5. Make website easy to read, divided into sections and easy to scan.
  6. Font size should be large enough so that it is easy to read.
  7. High quality images can show professionalism for law firm.
  8. In the era of mobile, website should be responsive i.e it can viewed and read both on desktop and mobile phone.
  9. Website should load quickly with home page containing form or call to action. This help strangers visiting the website convert into leads.
  10. Awards or Accolades or Newspaper Mention or Expert Articles published in magazines should be mentioned on your website. This will help increase credibility of your law firm.

WEBSITE AND CONTENT MARKETING

Besides full information on attorney’s profile and services, your website should contain content which can attract your clients and help them make decision. Writing good content can help you position as expert in your practice area. Tips for content marketing –

  1. Use recent case laws, decisions or policy update to generate new content.
  2. You can develop varied types of content – blogs, newsletters, you tube video, audio for podcasting, quiz, polls, interviews etc. to engage potential clients.
  3. Use various media to distribute your content – Facebook, YouTube, Google plus, LinkedIn, JD Sutra, famous blogs, magazines, webinars etc. to spread your content.
  4. You can be funny. Funny videos can help create brand awareness.
  5. You can use downloadable e books useful for clients to generate leads.
  6. You can invite guest bloggers for your blog.

SOCIAL MEDIA TO ATTRACT CONSUMER’S

Everybody is present on social media so should be your firm. Law firm relies on social interactions with clients and professional colleagues to be successful at work. Twitter is the best method to start conversation with potential clients.

BE MOBILE ALERT

Everybody is present on social media so should be your firm. Law firm relies on social interactions with clients and professional colleagues to be successful at work. Twitter is the best method to start conversation with potential clients.