Run essay competitions for young people on themes relating to IP, innovation, piracy and counterfeiting etc.
Mark IP Day in schools with awareness building activities such as invention competitions to solve common problems; IP-related poster/video/etc. competitions; presentations by inventors, authors, musicians on how IP affects them; curriculum material distribution to schools; etc.
Run workshops with local businesses and chambers of commerce on how small and medium-sized enterprises can benefit from using the IP system.
Involve the media. Work with local newspapers to publish editorials and articles on IP-related themes. Broadcast radio and television discussion programs about and how to promote and protect creativity and innovation, featuring participants from the creative fields as well as from local IP administrations.
Hold seminars in universities to build awareness of IP and its benefits among students, faculty and researchers.
Mount exhibits at shopping malls explaining how consumers benefit from IP systems (for example, how reliable trademarks can ensure consumer confidence, or how pirated or counterfeit goods can cause problems for consumers).
Hold public debates on “hot” intellectual property issues (such patents and access to pharmaceuticals, illegal file sharing of music on the Internet, the balance between protecting the rights of creators and a healthy public domain, etc.)
Involve science and art museums, with presentations explaining the link between the exhibitions, innovation and IP.
Work with local inventors’ associations to announce invention awards.
Celebrate the works of a notable inventor, artist, designer, entrepreneur, etc.
Run workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. – of the rights provided by the IP system and the services available.
Create locally-focused IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences.
Have an “open doors” day in the local IP or copyright office.
Mount an exhibition presenting local traditional knowledge and its modern application.
Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
Promote your IP Day activities through social media.
Find a spokesperson or create a spokes-character.
Create an IP Day newsletter or promote IP Day through existing newsletters.
Produce interviews, videos, podcasts, etc. featuring artists, authors, and inventors talking about their work and how it relates to IP.
Release studies, statistical data, surveys, etc. about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
Hang an IP Day banner at the IP or copyright office, or other buildings.
Set up booths in the street, at airports, etc., informing the public about IP and the role it plays in their daily lives.
Distribute IP Day promotion materials (bookmarks, postcards, bags, mouse pads, etc.).