Honda is maybe serious with its new wonderful Project 2&4 concept. This was a roadster that was originally presented at the 2015 Frankfurt auto show. Honda designers made a concept car that tried to fill the gap between the world of motorcycles and high-performance sports cars. Therefore they derived the name 2&4 car concept. It seems that [...]
Earlier, we used to rely on tangible property for income generation. Later in 1883, two conventions, addressing importance of intangible property worldwide, were signed: Paris Convention for the Protection of Industrial Property (1883) and Berne Convention for the Protection of Literary and Artistic Works (1886). Intangible property gained significance when industrialists understood that IP [...]
Design, trademark and patent are intellectual properties that influence each other and become the core assets and ultimate commercial weapons of the companies. Brand extensions may be the most visible means of exploiting intangibles. Businesses with great brands can license their names and logos, or franchise their operations, or co-brand with noncompetitive, strategically suited [...]
