Exquisite embroidery by thousands of rural artisans associated with Ahmedabad-based Self Employed Women’s Association (SEWA) is all set to take the international market by storm. And this time, to get better exposure on a global platform, the SEWA Trade Facilitation Centre (STFC) has also acquired a sepa rate trademark – Ananta, for its second apparel brand to woo style conscious clientele across the globe. After the success of their first apparel brand Hansiba, formerly known as Banasgram, the STFC is all set to enter the international market to find a place in the wardrobe of the affluent. So, when STFC was busy organising fashion shows to launch ‘Ananta – the Flamboyant Stitch’, it was not only promoting its flagship brand Hansiba but also preparing to launch the second, Anantata.