In our modern world, intellectual property enhances every aspect of our lives. Everyday we come in contact with products that have protected IP. It rewards innovators for turning ideas, from a better cup of coffee to a more energy efficient car, into the technologies that sustain and enhance our world.
Intellectual property (IP) is one of the key drivers of our world. It enhances our lives, grows our economies and sustains our world by ensuring new, high-quality innovations are continually developed across society. Everyone from a researcher in a laboratory to the innovator dreaming up the next big invention in his garage uses IP to advance their work.