Amazons 1-Click Business method expires today. That means it’s a threat now as anyone could duplicate the process on an e-commerce site and across the internet. Issued originally in 1997, the patent was the subject of controversy and litigation at the same time.


 Amazon 1-Click patent’s basic description 

When you place your first order and enter a payment method and shipping address, 1-Click ordering is automatically enabled. When you click Buy now with 1-Click on any product page, your order will be automatically charged to the payment method and shipped to the address associated with your 1-Click settings.

While it was 1997, but now legal experts believe that the patent should not have been issued. But if you read the patent, it seems more credible than the current consensus, suggests. It sounds like legitimate innovation.

Today Google, Facebook, Apple or anyone else could implement the same type of simplified purchasing. Geekwire joked that the people will soon be placing accidental orders across the internet. However removing payment related friction from e-commerce transaction there is no joke. One of the keys to Amazons loyalty before prime was the simplicity of checking out.


Major Problem

Shopping cart abandonment is a major problem on both desktop and mobile devices. One study reveals that mobile shopping cart abandonment is nearly 80%. While everyone does not put a product in shopping cart not intends to buy that in that very moment, it is deniable that the problem is extremely large.

Most abandonment is based on the addition of cost but the user experience is in next order. Making cumbersome checkout process faster and less painful could mean that billion of dollars of the additional online transaction would be completed.

At a time when additional retailers are more focused than ever on growing e-commerce, reducing abandonment represents massive potential revenue gain. 1-click ordering can be instrumental in the process. One way it could be widely implemented in the browser, there’s a browser based payment standard in exercise developed by W3C. But some sort of standard everyone can embrace is the key to making streamlined purchasing available at scale, across the internet.